Asisa has conducted over 700,000 surveys and over 5,000 focus groups, with vast experience managing large scale projects, including hybrid methodology projects in virtually all aspects of marketing, social and political research:
· Ad Tracking
· Ad Evaluation Panel (Perception Analyzer)
· Advertising Research – pre or post launch.
· Base – Market Study
· Brand equity research
· Brand association research
· Brand attribute research
· Brand name testing
· Concept testing
· Buyer decision process
· Copy testing
· Customer satisfaction research -
· Demand estimation
· Distribution channel audits
· Exit Polls (election day)
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· Marketing effectiveness
· Mystery shopping
· Package Testing
· Positioning research
· Price elasticity testing
· Public Opinion Polls
· Political polls
· Sales forecasting
· Segmentation research
· Social Studies
· Speech Testing (political)
· Online panel – Social Network users
· Store audit
· Test marketing
· Viral / Blog / Social Research |
